Hello Learner's
Understand The New Product Development Process | Marketing Management.
📚 Understand the concept of following topics of marketing management :
✅ Topics Covered:
Chapter 7. Product Decisions
1. New Product Development Process
2. Product Life Cycle
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Core Concepts : Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. New Product Development Process, Product Life Cycle
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Whether you're preparing for exams or building a foundation in business studies, this video will help you understand marketing from both academic and real-world perspectives.
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🎯In this video, you’ll learn:
What is a marketing strategy?
Why it is important for business growth
Core steps: Segmentation, Targeting, Positioning (STP)
How brands create customer-focused strategies
Real-life examples to make it easier!
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