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Weber-Fechner Law of Pricing - Market and Competition in Pricing Strategy
Pricing Strategy Optimization Specialization
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Competitor Pricing Models, Pricing Strategies, Pricing to Competition, Price Discrimination, Market Segmentation
I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers,Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
Price discrimination -- selling the same product to different market segments at different prices -- allows companies to optimize profits, even in competitive markets. It begins with customer segmentation, and Ron will show you practical segmentation strategies for both B2B and B2C contexts. Then you'll learn how to apply the Weber-Fechner Law, which sounds complicated, but is actually quite intuitive and useful when pricing quality-differentiated product lines. Finally, you'll learn the basics of bundle pricing and how to create economically sound bundles.
Weber-Fechner Law of Pricing - Market and Competition in Pricing Strategy
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