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Step By Step's 5th Campaign
European Tour

Step By Step organized its 5th Campaign called the European Tour. The Campaign was sponsored by Multimedia Nova. In this campaign George Marcello was sent on a 5 country European Tour which had stops in Rome, Madrid, London, Paris & Vienna. During these stops Marcello met with high profile health officials and gathered important medical information regarding organ & tissue donations. During the stop in France, Marcello suffered with a Thrombosis stroke and was left in critical condition. Fortune brought Marcello back to Canada where he received a liver transplant. He made sure to safeguard and bring back all the important materials he gathered while on his mission which later on became invaluable to Canada. Marcello's European Tour sparked an ongoing National debate in Canada on the Presumed Consent System and motivated MPP to develop 4 different Provincial Private Members Bills in Ontario. Other issues such as Non Heart Beating Donations and compensating live donors were sped up as a result of Marcello's monthly press conferences.