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How to Scale Influencer Marketing with William Gasner of Stack Influence | EP. 193

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How William Gasner and Stack Influence Are Turning Influencer Marketing into a Scalable Growth Engine | Ecommerce Interview

In this episode, I sit down with William Gasner, CMO of Stack Influence, to talk about how influencer marketing isn’t just an art—it’s a science. With UGC more important than ever and ROI harder to measure, Stack Influence is bringing structure, scale, and accountability to influencer product seeding.

Whether you’re just getting started or scaling past 7 figures, this conversation dives into ecommerce growth strategies, paid media, retention tactics, and marketing tools that work in 2025.


0:00 Intro – Why Influencer Marketing is Harder Than It Looks
1:41 From 20 Years in E-commerce to Launching Stack Influence
3:18 The Problem with Influencer Marketing
4:08 How Stack Influence Works
6:37 Building a Community of 600K+ Influencers
8:56 Product Launches, UGC Rights & Boosting Marketplace Rankings
11:38 Why Marketplaces Love Influencers
12:40 Why Seeding Beats Paid Influencers
14:50 Pricing & ROI
16:10 The #1 Mistake Brands Make
18:09 Instagram Now, TikTok/YouTube/Snapchat Coming
19:56 What Products Work Best
21:44 Vetted Community, Automation & Influencers as Real Consumers
23:57 Scale UGC, Leverage Marketplaces & Build Authentic Communities

Topics Covered
• Why influencer seeding drives authentic UGC that converts
• How to build campaigns that work long after they end
• Driving algorithmic lift on Amazon with external traffic
• Don’t “test too small”—real influencer ROI comes from range, not overcaution


🔗 Connect with William Gasner & Stack Influence
🌐 Website: https://www.stackinfluence.com
💼 LinkedIn:   / william-gasner  

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