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Keynote Speaker Lital Marom: Digital Transformation

Taken from the keynote at the Canadian Internet Marketing Conference (CIMC) 2018. In this keynote Lital Marom lays out the fundamental differences that set platforms apart and the key drivers for their success. Whether you’re building a platform business or not, you can’t succeed in today’s economy without understanding how platforms work.

The first step towards digital transformation is to digitize all the interactions within your organization. The interactions between customers, employees and suppliers across departmental and operational boundaries. Digitizing all these digital or business flows will allow you to break all the silos of your organization and create a connected ecosystem at the enterprise level.
Most platforms are successful not only because they match buyers and suppliers (Airbnb- hosts and travelers; Uber – riders and drivers; Amazon, etc.). They are successful because they digitized and internalized all their interactions and collected all the associated data in a central Artificial Intelligence (AI) system. Which in turn allows them to scale their platform by adding more and more services on top of that AI system to dominate markets.


Lital Marom is sought-after keynote speaker, a researcher, corporate innovator and a frequent lecturer of innovation, business models, exponential technologies and economies of scale. She applies her extensive research to leading recurring Master Classes at Spark Institute, IBS Business School and partners of Singularity University. She is a keynote favorite who has spoken at TEDx Amsterdam, MEF, IAB, GSM, Mobile World Congress (MWC) Asia, NAB, iHollywood, etc.

More information can be found here: http://litalmarom.com/

Lital is the founder and president of the consulting firm UNFOLD Media Group, where she works with companies to design their strategic direction by integrating platform thinking and understanding the application of distributed ledgers (blockchain), artificial intelligence, machine learning, IoT and data. Assessing growth gaps to drive both internal pilots and investments in external disruptors, with the mission to grow and scale the business.

https://www.unfoldmediagroup.com