"Why align sales and marketing" - Graham Hawkins (TALKING SALES 170)

“ The right message at the right trigger point along the buying journey” – Interview by John Smibert
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Marketing and sales in a B2B environment are different beasts who typically don't understand each other. Both have similar objectives - to sell more! Yet each tend to blame the other for lack of sales.

We might have been able to get away with this misalignment in past eras - but no more!

In the modern era we need to be strategically touching the client from beginning and end through the buying journey. To achieve this sales and marketing need to be aligned to ensure they are collaborating on each and every opportunity

I asked sales futurist Graham Hawkins for his views on this and for his recommendations for action by sales & marketing leaders to address the issue.

I think you will like his answer.

View the video and tell me what you think.