The Fall of Neptune Orient Lines: Singapore's National Shipping Company

In December 2015, Singapore's investment fund Temasek agreed to sell its shares in Neptune Orient Lines or NOL to French shipping line CMA CGM. The board unanimously approved the transaction.

For nearly fifty years, NOL was Singapore's national shipping line. Rising up from nothing to a top 15 shipping line, NOL reflected Singapore's rise in the global economy.

But as the industry changed, the company's performance started to fall behind its competitors. Burdened with a high cost base and unable to invest in its future, NOL lost the ability to compete. And that would lead to its decline and eventual sale.

In this video, we are going to take a deep look back at what had been a Singaporean national champion.

Links:
- The Asianometry Newsletter: https://asianometry.com
- Patreon:   / asianometry