Best Bid Strategies for Google Shopping: Target ROAS, Max Clicks and Manual CPC

Selecting the right bid strategy is one of the most important factors to succeeding with your Google Shopping campaign. Jason Parks of The Media Captain is going to walk you through the pros and cons of Target ROAS, Maximize Clicks and Manual Cost Per Click bid strategies within Google Shopping. Jason shares examples throughout the video to provide you with visual examples.
----------------------------------------------------------------------------------------------------------
WANT EXPERT GOOGLE SHOPPING ADVICE?
👨‍💼📈 Schedule an intro call with Jason Parks
○ https://www.themediacaptain.com/contact/
----------------------------------------------------------------------------------------------------------
🔗 HELPFUL LINKS FROM ARTICLE
○ TMC Blog on Best Bid Strategy for Shopping: https://bit.ly/3P4E9HM
○ Related Video on How To Set-Up Performance Max:    • How To Set-Up a Performance Max Campa...  
---------------------------------------------------------------------------------------------------------
📑TABLE OF CONTENT
0:00 Intro
0:31 Pros and cons of Maximize Clicks
1:58 Monitoring search terms within max click campaign
3:09 Pros and cons of Target ROAS
4:25 Example of Target ROAS at 150% for DermWarehouse
5:59 How Target ROAS can drive a high cost per click
6:30 Pros and cons of Manual CPC with Google Shopping
7:45 How manual CPC can lead to more exposure for subset of products
8:55 Closing summary
---------------------------------------------------------------------------------------------------------

❤️For more videos similar to this, just subscribe to The Media Captain: ‪@TheMediaCaptainLLCColumbus‬

DON'T FORGET TO VISIT
🌐 https://www.themediacaptain.com/
🐦   / jason_parks1  
📷   / themediacaptain