Creating Social Media Asset for Journalist Meagen Gibson with Phil Pallen & Izzy Poirier

Join Phil Pallen and Izzy Poirier as they dive into real-time branding solutions using Adobe Express. In this episode, they tackle creating social media assets for Meagan Gibson's brand. Meagan has struggled to create content herself using her brand style guide. Begin with an overview of the brand kit and identify the key problems that need solving. Watch as Izzy and Phil's design and strategic skills come together to craft Instagram posts, stories, and reels. Interact with Meagan in the chat and see her reaction when Phil and Izzy reveal the template at the show's end. Tune in for practical, engaging content that delivers real-world value.

Remixable Template: https://new.express.adobe.com/publish...

- Isabelle Poirier is a Brand Designer at IP Design in Ottawa, Ontario, Canada: https://www.behance.net/arty_izzy
- Phil Pallen is a brand strategist and Creative Cloud Express ambassador based in Davenport, FL: https://philpallen.co/

Share Your Work: https://Bit.ly/PRdiscord
Find More Challenges: https://Bit.ly/PrChallenges
Join us LIVE on Behance: https://behance.net/adobelive
Download Premiere Pro: https://www.adobe.com/products/premiere
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Join us LIVE on Behance: https://www.behance.net/live/adobelive

00:00 Start
01:02 Ask a Designer - new show intro
03:42 Meagon’s brand
06:45 Visualizing the brand on Adobe Express
12:50 Sampling brand colors for Instagram posts
15:41 Storytelling with your IG story
24:52 Removing background and changing colors
27:05 Set a timer for your creative tasks
31:11 Spacing adjustments for type
32:19 Logo usage on social media
35:13 Create shareable content for growth on IG
37:17 Tik Tok Symphony in Adobe Express for content ideas
45:25 Izzy discusses branding as architecture
48:21 Youtube thumbnail from story post
52:36 Taking notes to expand on later
53:36 Recap