Why Contextual Links Matter For SEO | WP Learning Lab

Grab Your Free 17-Point WordPress Pre-Launch PDF Checklist: https://wplearninglab.com/17-point-wp...

Download our exclusive 10-Point WP Hardening Checklist: http://bit.ly/10point-wordpress-harde...

Why Contextual Links Matter For SEO | WP Learning Lab

A contextual link is a link that is within your article. It usually has anchor text instead of a plain URL.

These links can be used to interlink content on your website or link out to other websites.

As far as SEO goes, Google links to see you interlink to related content on your site and it likes to see you link to related authority sites.

You can add a nofollow tag these contextual links. There's a big debate in SEO is about whether to use nofollow or not. Here's the skinny on the debate.

For every page that Google encounters it calculates a Page Rank. The higher the Page Rank the more ranking power that page has.

If you can get a 'follow' link from a high PR page you can rank almost any page on your website on the first page very quickly. However, if that same link is set to 'nofollow' then it has very little effect on your rankings.

What happens is that using 'follow' shares your page's Page Rank with the page you're linking to. If you use 'nofollow' then no Page Rank is shared.

The debate is about which one is better: horde your Page Rank or share it.

Google wants it to the be shared, so they like to see all your links WITHOUT the nofollow attribute.

Also, the majority of websites have a Page Rank of zero, so they're not sharing any Page Rank when they link out.

Which one you use is up to you, but at the moment I choose to use only 'follow' links. I may change my mind if the google algorithm changes.

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.

--------------

If you want more excellent WordPress information check out our website where we post WordPress tutorials daily.

https://wplearninglab.com/

Connect with us:

WP Learning Lab Channel: http://www.youtube.com/subscription_c...

Facebook:   / wplearninglab  

Twitter:   / wplearninglab  

Google Plus: http://google.com/+Wplearninglab

Pinterest:   / wplearninglab