Скачать или смотреть On the Couch @TrinityP3 - Michael Farmer on Madison Avenue Manslaughter

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On the couch is a fortnightly catch up where we discuss and solve the problems of the marketing world today.

In this episode Darren Woolley is joined by best selling author, Michael Farmer.

We discuss:

His best selling industry book Madison Avenue Manslaughter and the industry reaction to it.

What can we expect to see in his recently release second edition and why?

How consulting firms are impacting on the advertising agencies?

What advice he would give to advertisers looking to review their agency remuneration?

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Also let us know in the comments, topics you would like I to discuss On the Couch and people you would like to see On the Couch.