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The Red Bull's 13 million dollar story revolves around a lawsuit filed by Benjamin Carethers, who claimed that he had been consuming Red Bull for ten years but had not experienced any "wings" or extraordinary energy boosts as advertised.

Red Bull responded by clarifying that their slogan, "Gives you wings," was merely a figurative expression to describe the energy-boosting effects of their drink.

However, to resolve the issue and avoid any further legal complications, Red Bull settled the case with Carethers, paying him a staggering 13 million dollars. As a clever move, Red Bull also modified their slogan by adding an extra "ii" to the word "bull" in order to strengthen their defense against potential future lawsuits.

The Red Bull 13 million dollar story showcases how a legal dispute prompted the company to clarify its marketing claims while also highlighting the importance of maintaining transparency and avoiding false advertising in the industry.

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