Axe - বডি স্প্রে কিভাবে নিজেদের ব্র্যান্ড ইমেজ নিজেরাই খারাপ করলো? | What Happened to Axe Body Spray

Axe body spray, known internationally as Lynx, was launched in the United States in 2002 after nearly two decades abroad. It quickly captured the teenage boy market with its bold advertising campaigns. However, by 2022, domestic sales dropped to around $300 million, a significant decline from nearly $500 million a decade earlier. Now, Axe is attempting to rebrand itself to compete with high-end fragrances.Can this bold move revive the brand? Tune in to find out!

Video Sections:
00:00 - Intro
01:15 - History
03:00 - Rise
06:21 - What Happened to Axe?
09:23 - How AXE Turning Around

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Source: vox, unilever, futurelearn, hul.co, unileverusa, seattletimes, timesofindia, campaignlive.co
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Video Credit: AXE, Axe India, Axe Sri Lanka Official, AXE Philippines, axeindonesia, AXE Thailand, Axe México, AXE Russia, AXE Arabia, AXE France, SetWetStyling, NIVEA India, Trinity Films, To Serve Men, Product Reviews, Squabble
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