Скачать или смотреть Designing Sound: Impact of Audio in Design

World Intellectual Property Day is celebrated each year on 26 April and to mark this occasion, under the 2025 theme "IP and music: Feel the beat of IP", WDO and the World Intellectual Property Organization (WIPO) hosted a webinar exploring the impact of audio in industrial design products and the evolving relationship between design and sound.

We were proud to be joined by two design leaders from WDO Members Bombardier Recreational Products (BRP) in Canada and Vestel in Türkiye.

0:00 Introduction by Marcus Höpperger, Senior Director of Brands and Designs Department, World Intellectual Property Office
4:46 Welcome by Bertrand Derome, Managing Director, World Design Organization
9:46 Can Uçkan Yüksel, PhD, Design Manager of UX/UI teams in outsourced products, Vestel (Türkiye)
27:55 Alain Massicotte, Design Director Can-Am On-Road, HMI & Ergonomics, Bombardier Recreational Products (BRP) (Canada)
48:05 - Q & A with WIPO, WDO, Vestel and BRP
1:09:38 Conclusion and thanks