Скачать или смотреть Why Most B2B Tech GTM Strategies Fail (Andrew Hatfield)

Most B2B tech companies don’t have a growth problem, they have a go-to-market problem.

In this episode of The Growth Equation, I sit down with Andrew Hatfield, founder of Deepstar Strategic, to cut through the noise around GTM, SaaS growth, and feature-driven thinking.

Andrew brings 30 years of experience across Dell, Red Hat, NetApp, and Portworx, sharing why so many B2B tech businesses get stuck in feature-factory mode and mistake activity for progress. We explore how to move from chasing vanity ARR metrics to building real Market, Product, Model, and Channel fit.

This conversation dives deep into value-based outcomes, lean remote teams, and why aligning product, marketing, sales, and leadership is non-negotiable if you want sustainable growth. Andrew also breaks down how Australian SaaS and tech services businesses can compete intelligently without trying to outspend Silicon Valley.

If you’re a founder, GTM leader, or B2B operator tired of quarterly chaos and shallow growth tactics, this episode will sharpen how you think about strategy, execution, and conviction.

TIMESTAMPS
0:00 Introduction to The Growth Equation
1:30 Andrew’s background across global tech companies
5:10 Why most B2B tech companies stall at GTM
9:20 Feature factories vs strategic maturity
14:30 Market, Product, Model, Channel fit explained
19:10 Vanity ARR metrics vs value-based growth
24:40 Lean teams, remote work, and execution speed
30:20 GTM experimentation that actually tests strategy
36:10 AI, productivity, and efficient growth
42:00 Australian SaaS challenges vs US markets
48:30 Differentiation in a sea of sameness
55:10 Leadership conviction and long-term advantage
1:02:30 Advice for founders and GTM leaders

Connect with Andrew Hatfield
Website: https://www.deepstarstrategic.com/

LinkedIn:   / andrewhatfield  

Connect with us
Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

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