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When it comes to purchasing food, taste is the number one priority for most consumers. For parents, their children’s willingness to eat a given food is a close second. Compared to all consumers, parents are more likely to prioritize food characteristics that provide a health halo such as high protein, unsaturated fats, clean label, low sugar, and non-GMO. Parents tend to be more health-conscious and choosy about foods for their kids and themselves.

Products free from common allergens – such as nuts, dairy, and eggs – are also a high priority for parents, particularly those who have children with real or perceived allergies or intolerances. Packaged Facts’ December 2022 National Online Consumer Survey indicates that 27% of respondents with children report that they have a child with food allergies, while the number of children with food intolerances or sensitivities may be even higher.

With a focus on “what’s next” and current consumer trends, Children’s Food and Beverage Market: Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help foodservice operators, food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Children’s Food and Beverage Market: Trends and Opportunities delivers actionable predictions and recommendations designed to guide foodservice operators, producers, retailers, and investors in making business decisions by providing data and insights about parent behavior and what parents think about food and beverage products for children.