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If you work in a busy optometric practice or optical, you know how important it is to work efficiently. The flow of patients just doesn't stop sometimes and you need to manage your time effectively.

The easiest way to manage your time during the eyewear sales process is by sitting the patient down and taking control of the sale. When patients wander around your optical, they quickly become confused and get in the "shopping" mode and you lose control. Eyewear should be fitted professionally, just like a suit or wedding dress.

The first step is to sit the patient down and establish a rapport with them. Then, when you understand their stylistic preferences go do the shopping for the patient by promptly grabbing a shopping tray and picking 5-10 pairs you will try on the patient.

Patients will enjoy the concierge experience and this process of the optician selecting the eyewear will relax them. It will take a big weight off their shoulders. Most frames look the same on frame boards or shelves. All the shapes look similar and the eyewear can even just appear all muted and black.

When you sit the patient down, they will realize the optician is the professional and they will gain trust working with that person.

It may seem strange you are someone's personal shopper, but this is how opticians can remain efficient and take control of sales.

www.eyetrepreneur.com

#optician #optical #eyewear #sales #optometry #gafas