Скачать или смотреть Market Research vs Research for Innovation vs Design Research | Ben Strutt, CDP | GIFLondon 2016

Market Research vs Research for Innovation vs Design Research by Ben Strutt, Head of Design @ Cambridge Design Partnership
Global Innovation Forum, 02 & 03 November 2016, London UK

A reflection on the shortfalls, advantages, and how the three different, albeit highly complementary 'Front End' perspectives, can help understand the current market, build a solution-agnostic opportunity specification for innovation, and effectively translate desired outcomes into compelling, risk-reduced concepts.

Global Innovation Forum is a high-profile meeting for a limited number of professionals from some of the leading companies worldwide. It provides a well-balanced mixture of presentations, panel debates and interactive workshops. The event gathers exciting and inspiring speakers to identify the latest trends in innovation, creativity, design, R&D and new product development. It is the perfect platform for pure knowledge sharing and establishing new important contacts with like-minded professionals.

Full event info on http://www.giflondon.com