Скачать или смотреть How We Realize Precise Operations of 10M Users By Data Analysis | Sephora's Story With Alibaba Cloud

Sephora is a well-known multinational retailer of personal care and beauty products. Founded in 1969 in Limoges, France by Dominique Mandonnaud, it has grown significantly over the decades and now operates thousands of stores worldwide. Sephora offers a wide range of products, including makeup, skincare, fragrance, and haircare items, from numerous high-end and niche brands, as well as its own private label.

The company is recognized for its innovative retail concept, which includes an open-sell environment where customers can freely test and try products. This model has significantly changed the way beauty products are sold, making Sephora a significant player in the beauty industry.

Sephora is currently owned by LVMH (Moët Hennessy Louis Vuitton), a leading global luxury goods conglomerate. The retailer is known not only for its extensive product offerings but also for its commitment to personalized customer experiences, beauty education, and inclusivity.

With rapidly increasing membership, maintaining personalized experiences for each customer becomes more difficult. So a precise recommendation system is needed to help them manage well, by using Alibaba Cloud real-time analytics solution, Sephora built their new CDP system to reach their goals and this helps to bring their business to the next level.

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