033: Is BANI the new VUCA? In Good Company with Dan Jones & Jamais Cascio

Jamais Cascio is a futurist. He’s spent the past 20+ years thinking, writing and speaking about what might happen, speculating about possibility and more importantly, the consequences of those possibilities. He created the BANI framework in 2018 and six years later, Impact is the first UK/US based organisation to invite him to speak about it. BANI is a framework for articulating what reality feels like at present. It stands for brittle, anxious, non-linear and incomprehensible.

“BANI was a way for me to articulate my feelings in back in 2018. I had a sense that VUCA was insufficient. That we eat VUCA for breakfast. Basically, it's everywhere. And just like a fish swimming in water doesn't really recognise the water, we’re surrounded by VUCA all the time. It's really hard to distinguish it. And so I thought, let's come up with something different. Brittle, anxious, non-linear and incomprehensible are words that have captured people and have really resonated for audiences around the world.”

Listen / watch now to find out more.

Head to our YouTube / Spotify channels to catch up on previous episodes, including…
032: Is VUCA still relevant? with Kay Woodburn

Coming up
034: Sue Hunt, Director of Strategic Programmes from London 2012 Olympics

To learn more about Impact, please visit https://www.impactinternational.com

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Jamais Cascio on LinkedIn:   / jamaiscascio