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🎥 Winning with Storytelling: Social Media Mastery & the Interest Graph with Aaron Novello

In this high-impact masterclass, real estate strategist and attraction expert Aaron Novello pulls back the curtain on how he transitioned from high-volume cold prospecting to building a media-powered client and agent attraction machine.

With sharp clarity and real-world application, Aaron shows agents how to scale sustainably by shifting from vanity-driven content to value-driven storytelling—and how to turn short-form videos into long-term conversions by leveraging the interest graph, not just the social graph.

💡 From Scroll to Strategy: The Content Conversion Blueprint
Aaron breaks down his scalable attraction model built on storytelling, authority, and authenticity:

Ditching ego-based posts (gym selfies, “just sold” shots) in favor of content that positions you as the guide, not the hero.

Using StoryBrand methodology to frame videos around solving problems, not self-promotion.

Building a short-to-long-form media funnel that walks ideal clients from 60-second Reels to deep YouTube content that converts.

Understanding that distribution is free—and story is the only thing that earns attention at scale.

Aligning content to specific avatars (buyers, sellers, or agents) and speaking directly to their pain points with clarity and call-to-action.

Aaron proves that you don’t need celebrity status to build influence—just the right message, format, and mindset to turn attention into action.

📱 Quote of the Episode:
"You're not the hero. You're the guide. The hero is your client—and your content should help them win." – Aaron Novello

Join Bryon Ellington, Chief Learning Officer of eXp Realty, every Wednesday on eXp Realty’s YouTube Channel for candid discussions with industry leaders. Each episode dives into critical topics like client retention, market trends, and innovative strategies for success. Don’t miss this valuable resource for elevating your real estate career!

#RealEstateMarketing #AgentAttraction #StoryBrandStrategy #SocialMediaForRealtors #eXpRealtyTraining