Скачать или смотреть Flipkart Almost Failed | The One Decision That Changed Indian E-Commerce

Flipkart almost collapsed in its early days.

In 2009, orders were coming in — but payments were failing.
Indian customers didn’t trust online payments.
Most founders would blame the market.

Flipkart didn’t.

Instead of saying “India is not ready”, they fixed the system.

They launched Cash on Delivery — a risky move that changed everything.
Returns increased. Logistics cost went up.
But trust was built.

That single decision transformed Flipkart and reshaped Indian e-commerce.

👉 This video breaks down:

Why online payments failed in early India

How COD built customer trust

The business lesson every founder should learn

📌 Lesson:
You don’t change the market.
You change your system for the market.

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