Technical SEO tactics for international ecommerce sites | International SEO

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here: http://bit.ly/2hoVGZI

James McLoughlin, Technical SEO Manager at Mister Spex, discusses the differences between managing ecommerce SEO compared to non-ecommerce sites, such as the increased value of long-tail search queries when selling products online. He talks about the increased importance of crawling on product and category pages and discusses issues such as duplicate content and site structure, as well as how to best present your site in multiple foreign markets.

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(00:19) What are the biggest differences between SEO on an ecommerce site versus a non-ecommerce site?
(02:01) There are various options you can choose from to ensure that Google does not crawl certain URLs on your website. What are the pros and cons of the different methods?
(02:53) How do you make sure that you have a really clean and structured navigation system?
(04:24) A common problem for ecommerce sites is duplicate content. How do you handle duplicate content to make sure that your products are not being indexed unnecessarily?
(05:45) How important are rich snippets and schema for products on ecommerce sites?
(06:50) What role does internal linking play for ecommerce sites? How do you make it scalable and ensure your site has a logical linking structure?
(08:02) How much value does internal linking add from an SEO point of view?
(08:45) What extra challenges does international throw into the mix for ecommerce SEO, for example geo-targeting?
(10:26) How do you audit your website and put checks in place to ensure that you flag up any issues and see where you are missing opportunities?

If you’re interested in finding out more on international SEO, check out a selection of our guides and videos on the subject here: http://bit.ly/2hoVGZI