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What is Digital Marketing?
The digital marketing concept has its roots in traditional marketing methods but has a lot of online-specific aspects. Digital marketing involves connecting with customers and potential customers and convincing them they need your product or service. This is done through the Internet, social media, and other digital platforms. It is also known as ONLINE MARKETING, the most accessible, modern, and easy-to-use form of Promotion available today.

➡️ About Post Graduate Program In Digital Marketing:

Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

✅ Key Features

Simplilearn's JobAssist helps you get noticed by top hiring companies
Joint Purdue-Simplilearn Digital Marketer Certificate
Become eligible to be part of the Purdue University Alumni Association
Masterclasses delivered by Purdue faculty
Harvard Business Publishing Cases
Build your website & learn real-world hands-on digital marketing techniques
Master sessions by Meta Blueprint trainer
6-credit transfer for the Purdue Online MS in Communication program
Meta Certified Digital Marketing Associate exam voucher worth USD $99
5 Capstone problem statements and 15+ course-end projects
10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
35+ digital marketing tools
Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
Course aligned with Hootsuite and SE Ranking certification
Learn using Meta Business Coach Chatbot
Live classes delivered by Industry Experts along with self-paced content

✅ Skills Covered

Website Creation
Behavioral Marketing
Keyword Research
Search Engine Optimization
Search Engine Marketing
Campaign Management
Social Media Marketing
Mobile Marketing
Content Marketing
Content Strategy
Strategies for Paid Campaigns
Analytics ROI and Evaluation
AI Automation and Emerging Technology

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Timestamp / chapter
Digital Marketing
00:00 Start
00:54 Types of Digital Marketing
01:21 Content Marketing
01:32 Search Engine Optimization
02:08 Pay Per Click
02:27 Social Media Marketing
03:05 Email Marketing
03:35 Affiliate Marketing
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