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Clips courtesy of Sip and Smash by Sujay Shah – check out his awesome beer reviews here:@SipandSmashBeerReview
👉VIDEO INTRODUCTION:
Meet Ishan Varshnei, co-founder of Latambarcem Brewers — the creative force behind Maka di and Borécha.
In this episode, we dive into how Ishan built one of India's most exciting craft alcohol startups, turning bold ideas into a multi-million-dollar business. The conversation explores the realities of launching a craft beer brand in India — from sourcing premium global ingredients to navigating brutal regulations, taxes, and hidden packaging costs.
We also uncover the product mindset that helped Maka di stand out in a crowded market and how India's alcohol landscape is shifting with new-age brands.
💡 Whether you're an aspiring founder, a craft beverage lover, or just curious about building iconic brands in tough industries, this one’s for you.
Timestamps:
00:00 - Trailer
02:01 - Zerodha Varsity Free Class
02:33 - Introduction
04:55 - The Story of Latambarcem Brewers
07:03 - Crafting Beers and Kombuchas
12:23 - How Big is India’s Beer Market?
13:00 - Craft Beer vs Mass Beer: What Wins?
20:56 - Who’s Drinking What in India?
27:22 - Why Brocode Rules Goa’s Beer Scene
29:37 - Why No One Can Copy Brocode
33:17 - Real Unit Economics of Beer
41:27 - How Latambarcem Makes Money
50:10 - What’s the Sweet Spot for Beer Pricing?
56:08 - Inside India’s Beer Supply Chain
1:01:52 - The Hardest Part About Selling Beer
1:04:06 - Big Brands vs Small Brands: Margin War
1:11:22 - Is Goa the Best Place for Alcohol Startups?
1:16:03 - How Much Capital Do You Need for a Brewery
1:18:42 - Building a Company Culture That Wins
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