The Impact of NLP on SEO

Natural Language Processing or NLP is a way to reveal the structure and meaning of text-using machine learning models. This means search engines now can more accurately understand a document and the context in which it is written.

SEO and content are forever connected. Today's SEOs need to understand how NLP will impact search and what needs to be done to ensure that they continue to be effective. Just having good content is not enough. With NLP, we need to ensure that we create the "right" content for our users.

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