Скачать или смотреть There are 3 key types of content every strategy needs: Awareness, Nurturing, and Conversion.

There are 3 key types of content every strategy needs: Awareness, Nurturing, and Conversion.

📣 Awareness Content: This is the first touchpoint. It’s all about building visibility and getting your brand in front of new eyes. Think educational posts, blogs, or viral videos that spark interest and introduce your audience to your world.

🤝 Nurturing Content: Once they know who you are, it’s time to build a relationship. This type of content is focused on providing value and keeping them engaged. Think behind-the-scenes stories, FAQs, or testimonials that deepen the connection and build trust.

💰 Conversion Content: Finally, this is where you bring it home. Direct, call-to-action content aimed at turning your audience into paying customers. This could be product demos, special offers, or clear next steps on how to get started with your service.

Each type plays a critical role in moving your audience through the journey from awareness to loyal customer. You need all three to create a balanced content strategy.

Which one are you focusing on the most?

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