Exploring Digital Marketing in Healthcare with Saul Marquez

John and Saul Marquez dive into healthcare digital marketing, covering owned, earned, and paid media strategies for better engagement.

Introduction and Guest Overview (00:00:05)
John introduces the episode and guest Saul Marquez, highlighting Saul's expertise in healthcare digital marketing.

State of Digital Marketing (00:01:11)
Saul discusses the current landscape of digital marketing and the consistency of its three pillars: owned, earned, and paid media.

Owned Media Strategies (00:02:45)
Saul emphasizes the importance of owned media, such as websites and email lists, for improving sales and customer outreach.

Segmentation and Targeted Messaging (00:05:01)
The discussion covers the necessity of segmenting email lists and tailoring messages to different audiences for better engagement.

Personalized Outreach Techniques (00:05:37)
Saul shares a strategy for personalized outreach to top prospects using news updates to increase response rates.

Maintaining Consistency Across Channels (00:08:08)
The importance of consistent messaging across owned, earned, and paid media channels is highlighted to build trust.

Paid Media Tips (00:09:28)
Saul provides advice on utilizing LinkedIn for targeted ads and retargeting on Meta to reduce customer acquisition costs.

Tracking and Analyzing Paid Campaigns (00:12:25)
The necessity of tracking and analyzing paid campaign results to manage spending effectively is discussed.

Introduction to Earned Media (00:12:45)
Saul introduces earned media and its significance in gaining visibility through podcasts and publications.

Building Relationships for Earned Media (00:15:48)
The importance of reaching out intentionally to outlets and showcasing expertise for earned media opportunities is emphasized.

Urgency in Follow-ups (00:16:45)
Saul advises on creating urgency in follow-ups to secure opportunities with busy publishers and podcast hosts.

Leveraging Earned Media for Credibility (00:19:34)
The discussion focuses on how earned media enhances credibility and the importance of sharing these opportunities widely.

Conclusion and Call to Action (00:20:07)
Saul shares information about his agency and invites listeners to engage with a growth strategy session.

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