How To Use Personalization to Boost Conversions in 2024

When you personalize your website, you create an experience that is tailored to each person who visits it. Whether your business is B2B, B2C, ecommerce, or lead gen focused, personalization can help you create more meaningful interactions between your online brand and your future customers.

In this video, CRO and personalization expert Jackie shares her tips and tactics for creating a tailored user experience online. Spend a few minutes with her as she outlines how to craft memorable, effective online interactions through your marketing campaigns.

Jackie's recommended readings:
▶️ CDP basics: https://www.webfx.com/blog/marketing/...
▶️Personalization tools: https://www.webfx.com/blog/marketing/...

📚 Video chapters:
00:00 // Introduction
00:52 // Choosing your tools
01:48 // Ecommerce personalization tactics
02:36 // Lead gen personalization tactics
04:35 // Email personalization tactics
05:08 // Conclusion

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