Скачать или смотреть The Power of Perspective | William Rosen | TEDxNorthwesternU

What is the key to success in our rapidly changing modern business environment? William Rosen shares his insights into the “paradigm shift” and how it allows companies to differentiate themselves from others. William Rosen is chief executive officer of VSA Partners, a design-driven branding, marketing and technology firm known for its work on behalf of clients such as Google, Nike, and McDonald’s. As a leader in marketing and brand development, William has been honored more than 300 times with major creative awards around the world, including Lions at the Cannes Lions International Festival of Creativity, Effie Awards, and Oracle World Retail Awards. In addition, William has written for the Harvard Business Review, Wired and Advertising Age, and is co-author of the book The Activation Imperative, which launched as Amazon’s #1 New Release in Business Marketing. William believes that the key to successful differentiation in today’s industry relies on a diverse pool of perspectives in the workplace, which lead to what he calls a “paradigm shift,” where the same set of data gives way to innovative and beneficial insights. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx