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🎓Author(s) Name: Siriporn Tharawadee, Assoc. Prof. Ratanachote Thienmongkol, PhD

📄Paper Title: Applying a Community-Based Design Approach to Enhance the E-commerce Platform and Marketing Capabilities of Thai Traditional Fabric Community

🎤 This research explores the creation of a prototype for an online marketing platform to enhance opportunities and competitive abilities for community-based entrepreneurs in Thailand's northeastern textile industry. The platform development uses a community-based design strategy, engaging local stakeholders like business owners, government officials, university educators, and targeted user groups. The goal is to produce a model for a local textile online marketing platform that is efficient, user-friendly, and beneficial for both customers and administrators. The development process showed high efficiency and satisfaction among stakeholders, indicating its potential for successful implementation in other communities.