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📚 B.Com Semester 2 – Marketing Management (Calcutta University)
🎓 Class 1: Introduction to Marketing Management

Welcome to the first class of Marketing Management for B.Com Semester 2 (CU). In this session, we’ll cover the basic concepts of marketing, definition, importance, and scope of marketing based on the Calcutta University syllabus.

✅ Topics Covered:

What is Marketing?

Features of Marketing

Marketing vs Selling

Objectives & Importance of Marketing

Scope of Marketing in Today’s World

📖 Perfect for CU B.Com Semester 2 students looking for a clear, simple, and complete explanation.

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