Jiake & Terry: Outer’s Newest Showroom: Opening in Your Own Backyard

Terry Lin and Jiake Liu, Co-Founders of Outer, share the story of their outdoor furniture company and how they are changing the furniture buying experience for consumers.


Terry Lin and Jiake Liu, Co-Founders of Outer, talk about how their partnership was formed after a “cold” message on LinkedIn and how their individual backgrounds have prepared them to build a direct-to-consumer outdoor furniture company that is reinventing the buying experience. Terry and Jiake discuss how they are able to some of the issues with outdoor living and the traditional furniture sales model with an innovative approach to showrooms.

Lin and Liu chat with the host of #ThePlaybook, David Meltzer, about where people go to get advice about purchases, why they are focused on creating a great experience for their customers before expanding their offerings, and their best piece of advice for young entrepreneurs.