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Are you wondering how to generate brand loyalty? In a changing business world, it’s always a smart strategy to build #brandloyalty by investing in your best customers. Learn how to boost your brand in seven easy steps. #PriorityMarketing #willworkforsolutions #marketingtips

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In today’s FAQ Friday’s video, we are discussing brand loyalty and how to use it to keep your customers coming back for more.

Even for the seasoned marketer, attracting new clients in 2020 is difficult – especially in a world where everything seems to be changing. That’s why brand loyalty is such an important aspect of your marketing plan. •
Brand loyalty refers to the positive association that a customer has with a particular product or company. Because of this association, they will make repeat purchases without being lured away by competitors. The 80/20 rule of marketing says 80% of your business will come from 20% of your customers – those who keep coming back for more. • And because the cost to acquire new customers is so high, retaining loyal customers helps your marketing dollars go farther.
Put another way, keeping your customers and clients happy is good for business. •
Here are 7 easy ways to build brand loyalty with your audience and customer base.

ONE. Brand continuity. The best way to build brand loyalty is to deliver on everything you promise – and deliver it to the highest of standards – reliably. Plus, a brand needs to give customers a feeling of familiarity every time they engage. Know the way you consistently present your brand identity and provide your product or service with excellence has a high stake on your reputation.
TWO. Stay top of mind. Proactively communicate with your existing customers on a regular basis, which will help strengthen the bond between you, your customer. Tell your clients about new developments. Interact with them on your social media platforms, and personalize every piece of communication when possible. Be responsive when your clients reach out to you. Anticipate their future needs so you can start helping before they are even aware they need help.
THREE. Earned media. Word of mouth is one of the strongest forms of marketing, both in your community and in your industry. Turn to your media partners and key influencers to help promote you and your brand. Positive public relations in the form of charitable work or sponsorship can help generate awareness as well.
FOUR. Offer perks. Loyal customers are profitable customers; rewarding them will bring them back for more. After all, your customer is a real person and real people like to feel recognized. Consider offering exclusive benefits or other incentives for your most loyal customers. This does not always mean discounts; instead, you might offer your clients early access to a new product or admission to a special event.
FIVE. Celebrate the customer. Sometimes, the best way to make a positive impression with your customers is to make them feel appreciated. Using owned channels, such as your website or social media profiles, you can feature stories or snippets about your customer’s role in making you successful at what you do. Sending gifts or messages during birthdays and other personal milestones is another quick and easy way to accomplish this.
SIX. Build a community – and listen. Customers love to feel like they are a part of a greater community, and studies show that they trust the opinions of their peers more than they trust your organization’s advertising. • Create an environment that allows your customers to connect and discuss topics of their choice on your own platforms. Keep an ear to the ground, and you’ll also gain valuable insights about your customers.
Finally, Take the opportunity to remind your customers that they’re always the focus of your operations. Ask for feedback, and let them know you will apply the information you gather. • Depending on the demographics of your clients, • you could do this either through traditional methods (like physical letters and calls) or through more modern methods (such as social media or email). That way, you’ll be ready to offer support when the time comes, giving them even more of a reason to come back. •

Do you want to turn on your brand through public relations? Give us a call or visit us online. If you don’t want to miss out on more PR and marketing tips and tricks, follow us on social media.
Thank you for watching and we’ll see you next Friday.