Скачать или смотреть How Snapdeal Is Marketing to the Next 500 Million Shoppers ft. Achint Setia, CEO |Mashable Mornings

What does it take to rebuild a legacy brand in a hyper-competitive market - without shouting the loudest? In this episode of Mashable Mornings, Snapdeal CEO Achint Setia joins Siddharth Aalambayan to unpack the marketing-led comeback of one of India’s earliest e-commerce players.
From reimagining Snapdeal’s voice for value-conscious Bharat to launching campaigns like “Nazar Atak Jayegi”, Achint breaks down how storytelling, sharp consumer insight, and consistent brand building are helping Snapdeal reclaim relevance.

📌 Key Marketing Takeaways:
Why repetition beats reinvention in brand marketing
How Snapdeal leans on value storytelling, not just discounts
Building emotional resonance with non-metro audiences
Why influencer noise isn’t enough and what truly converts?
Structuring marketing teams to think like creators, not departments

This episode is a masterclass in marketing for India 2.0 where affordability meets aspiration, and storytelling scales faster than paid reach.

#MashableMornings #AchintSetia #Snapdeal #MarketingStrategy #BharatCommerce #BrandBuilding #ValueCommerce #DigitalIndia #ConsumerInsights

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00:00 Intro
03:00 How Snapdeal is focusing on "value shopping" for all Indians.
04:33 The big difference between being a "cost-conscious" and "value-conscious" consumer.
07:15 3 Tips to get a Microsoft job
08:37 Why modern marketers need to be good with data.
09:14 The story of how Achint Setia became a top marketer.
10:39 How digital media is changing the way Indians shop forever.
16:56 A quick story about auditions and finding local talent.
17:29 Snapdeal's goal is to sell trendy, affordable lifestyle products.
21:31 How Snapdeal makes sure products are good and payments are easy.
23:38 The power of emotional connections in marketing.
25:03 The strategy behind choosing brand ambassadors like Kiara Advani.
25:44 Tips for leaders on how to communicate clearly and build trust.
27:04 The best way to improve work is by fixing process problems.
27:39 What it takes for entrepreneurs to get ahead and impress top executives.
29:42 How to get a lot done with a small budget by focusing on key goals.
30:59 Snapdeal's focus on its core values for the next five years.
31:42 Why Snapdeal launched a new campaign to redefine its brand.
33:06 How Snapdeal created a unique, in-house marketing campaign with a catchy jingle.
33:39 The importance of creativity in making ads that people remember.
34:56 How they prepared for and launched their new marketing campaign.


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