Understanding search engines like Google is top of mind for all SEO professionals, this is an opportunity for non-SEO professionals to deepen their understanding of search engine science. In this series, we will break major topics down into brief conversations leaving you, the viewer, more empowered.
This episode centers around programmatic SEO, a follow-up to my previous programmatic SEO video ( • What is Programmatic SEO? | SEO With Brant... ). We’ll take a closer look at the pieces of the puzzle that is programmatic SEO, we’re going to be talking about data feeds, optimizing template structures, and schema. If your website has more than 2,000 pages, you need to know about programmatic SEO. While this just scratches the surface, future videos will be a deep dive into some of the important elements you can scale programmatically across your website.
Subscribe and stay tuned for more!
#seo #google #growthhacking
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Who is Brant Soler?
Brant Soler is an SEO expert that has been living and breathing SEO since Google started. Keeping on top of what is going on right now in search engine development is a snap when you know the steps taken to get here! I've made my career staying ahead of trends, for example, using long-form content written like a research report while other people were still stuffing keywords and hiding text on the page.
Connect with me:
Website: https://brantsoler.com/
LinkedIn: / brant-soler
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What's up with that intro?
SEO should make you feel happy, the entire purpose is to establish trust and transparency between you, search engines, and your growing fan base. Did you know SEO is more than your website? SEO is more than your marketing presence? SEO is an entire mindset, a methodology for understanding the delicate balance between humans and the machines we use to dispense knowledge back to us, entertain us, and guide our lives. I love SEO because my naturally technical nature enables me to break down highly technical data into bite-sized morsels drizzled with chocolate and covered with crushed hazelnuts.
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More information on templating for success:
When it comes to optimizing your website for search engines, creating a template structure is an essential step. A template structure provides a standardized format for your web pages, making it easier for search engines to crawl and index your website. This, in turn, can improve your search engine rankings, leading to more traffic and ultimately, more conversions.
To create a template structure, there are several key steps you need to follow. First, you need to define the structure of your website. This means mapping out the various pages and sections of your website, and determining how they relate to each other. Once you have a clear picture of your website's structure, you can start creating a consistent layout for your web pages.
A consistent layout is important because it makes it easier for visitors to navigate your website. It also makes it easier for search engines to understand your website's content and structure. When creating your layout, make sure to use structured data markup. Structured data markup provides additional context about your website's content, making it easier for search engines to understand what your website is about.
In addition to using structured data markup, you should also use descriptive URLs and header tags to organize your content. Descriptive URLs make it easier for search engines and visitors to understand what a particular page is about. Header tags, such as H1, H2, and H3, help to organize your content into logical sections, making it easier to read and understand.
Finally, make sure to include relevant keywords in your template structure. Keywords are the words and phrases that people use to search for information online. By including relevant keywords in the structure of your web pages, you can improve your search engine rankings and attract more traffic to your website.
Once you have a template structure in place, you can use data streams to help create SEO value. A data stream is a continuous flow of data that can be used to inform your SEO strategies and tactics. For example, you can use website analytics to monitor traffic and user behavior on your website. This can help you identify which pages are performing well and which ones need improvement.
You can also analyze keyword data to identify new opportunities for optimization. By monitoring search engine algorithm updates, you can stay up-to-date with the latest changes and adjust your SEO strategies accordingly. Finally, you can use social media data to identify popular topics and trends, which can help you create content that resonates with your audience.
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