Скачать или смотреть How a Premium CBD Brand Built Trust Through Product Purity | Neil Prendergast

Building consumer trust in wellness isn't about louder marketing—it's about better products.

In this clip, Neil Prendergast explains how his CBD brand earned credibility with older Americans by making uncompromising product decisions. Instead of cutting corners, they went USDA certified organic, eliminated all synthetics, and processed only hemp flowers—the most nutrient-rich part of the plant.

The outcome? A premium product with better taste, purer ingredients, and a brand that resonates with wellness-focused consumers looking for real relief.

Key insights from this clip:

Why USDA certified organic and zero synthetics became non-negotiables
How processing only hemp flowers (not the whole plant) creates a premium product
The connection between product purity and consumer trust in wellness categories
Building a brand for older Americans seeking relief, not just trends

About Neil Prendergast:
Marketing leader with deep expertise in building consumer wellness brands and establishing trust in regulated, high-scrutiny categories.

🎧 Listen to the full episode for Neil's complete playbook on launching and scaling a wellness brand in a crowded market.

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