Cross-border ecommerce can feel complicated, but it does not have to be. In this session, Tomasz from @amavat breaks down the VAT essentials every seller needs before scaling into new EU markets. You will learn when VAT OSS is sufficient, when local registration is required, how to report intra-community movements, what Intrastat entails, and how to properly document sales. He also identifies emerging trends, such as e-invoicing, to help you stay compliant as rules evolve. https://amavat.eu/
The M2E team https://m2ecloud.com/ then demonstrates how to apply that knowledge in day-to-day operations using a single workspace for all your sales channels. See how to list and relist across marketplaces, keep inventory and prices in sync, route orders back to your store system, and apply marketplace-specific settings at scale. We cover GPSR data once and sync it everywhere, handle native currency and tax in orders, utilize Amazon Multi-Channel Fulfillment, employ the free Amazon repricer to win the Buy Box, and use M2E Analytics to identify your most profitable products.
1:10 Why cross-border matters: EU size & trends
2:40 Why it’s hard: 4 pillars (logistics, resources, knowledge, legal)
5:10 VAT: easy vs difficult (harmonization, focus on VAT)
6:40 Model 1 — Ship from home country (VAT OSS)
10:20 Model 2 — Warehouses in other EU countries (local VAT regs)
11:27 Declaring intra-community movements (ICS/ICA)
13:52 Intrastat: thresholds, who must file, fines
20:20 Documentation: invoices, OSS records, zero-rate ICS, exports, VIES checks
20:54 Strategy summary: market selection, logistics, e-invoicing trend, step-by-step scaling
29:33 M2E ecosystem overview
30:40 Operations with M2E: multi-channel listing, inventory/price sync, orders
32:37 Cross-border essentials with M2E: GPSR once-and-sync; currency & tax handling
34:37 Case study: UK seller growth
38:00 Amazon Repricer
38:55 Amazon Multi-Channel Fulfillment (MCF)
39:39 M2E Sales Analytics
41:03 Q&A: How will Amavat help me with cross-border sales? I want to sell in Germany and France
43:47 Q&A: Does it depend on which platform I’m using, or can Amavat work with any ecommerce system
45:41 Q&A: What is the fastest way to bulk apply compliance to hundreds of SKUs?
46:56 Q&A: How does M2E help with GPSR for Amazon?
48:25 Q&A: Can I copy my Amazon listing to another marketplace, such as Temu?
Thanks for your attention!
#m2e #amavat #ecommerce #crossbordertrade
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