How to tell a story? | Abhinandan Chatterjee | TEDxJUIT

This talk was given at a local TEDx event, produced independently of the TED Conferences. The talk is woven around three short stories of a businessman, with each story having a moral of its own.He describes how communication plays a chief role in depicting the thoughts while simultaneously conveying a message with a meaning. Telling stories are about questioning the question. The stories go around the world of four keywords - what, why, where and when. Stories communicate emotions and not merely facts.He gives his mantra of telling amazing stories. This mantra constitutes the hook, the bait and the pull. Hook is about what you want the audience to be interested in. Bait is something that makes them believe that your statement is correct. Pull is about truth that drives the story. Another point of focus was Karmanye Vadhikaraste, Ma Phaleshou Kada Chana. This vision of working without any dreams of bearing fruits is challenging the very basic idea of the existence and the way it is today thereby generating circumstances to create amazing stories.

Abhinandan Chatterjee is a storyteller. His forte lies in his ability to get people to learn through participation, thought and action! “Learning is not compulsory, neither is change, nor is survival”, is his idea to enable learning for grown-ups. He has been assisting learners for over nine years and comes with an excellent understanding of participant behavior and adult learning best-practices. He is also a people performance consultant and the managing partner at I Train.

In his current role he works with over a 175 organizations like McKinsey, PepsiCo, ILO, Philips, Google and many more around South Asia to help develop their culture, people and learning initiatives.

His education has been about business, psychology and human resources from institutions like the University of Stonebridge and IIM Calcutta.

When he is not with groups or individuals, assisting them in their professional development, he is often clicking pictures, eating or writing either for his blog at www.abhinandanchatterjee.com or books and articles.


About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)