UNSTUFFED: A Build-A-Bear Story - Documentary Movie Official Trailer

Unstuffed: A Build-A-Bear Story, directed by the talented documentarian, Taylor Morden, takes you on a 25-year heartfelt, often tumultuous, journey from our single-store entrepreneurial beginnings as a place for kids to make their own teddy bears to a global iconic brand beloved by kids of all ages.

Film Synopsis:
Through the eyes of our teddy bear narrator (voiced by Jon Lovitz), follow the furry footsteps of a single idea that reimaged not one, but two, industries. Starting with the 1997 entrepreneurial inspiration of founder Maxine Clark to launch an experiential mall-based retailer where kids could make their own stuffed animals, to one that has grown into a multigenerational pop culture icon with a global footprint, this documentary captures the real reason behind the success of the brand while recognizing the tenacity and spirit of the people who drove it. This extraordinary journey chronicles the company’s fad-like early success, navigation of the mall apocalypse and its unlikely COVID reinvention — all while staying true to the mission of “adding a little more heart to life.”

Film will be premiered at Toy Fair in NYC as well as in St Louis, the home of Build-A-Bear. It will be available on streaming platforms in early October.