Скачать или смотреть Impulse - Chance Encounter (Unilever UK, 1998)

This commercial -- considered one of the first in England to overtly show a gay couple -- is a twist on the age-old perfume ad, where men spontaneously give flowers to a beautiful woman passing by.

A woman walking down the street with her arms full of groceries gets bumped by two guys walking in the opposite direction and her groceries go flying. One stops to help her pick them up and a seduction begins. They catch each others' gaze and -- in an amusing Biblical reference to lost innocence -- they both grab a rolling apple at the same moment. He then picks up a box of condoms and she smiles as a tune in the background sings, "The female of the species is more deadly than the male."

At that moment, the fellow is tapped on the shoulder by his buddy, who motions that they go. The woman stands up and begins looking around her as the two guys walk away. She sees two other guys leaning in close to each other, a British dandy (a cameo appearance by Quentin Crisp) and a tiny dog in a leather outfit. She then looks back at the two who bumped into her and they walk away with their arms around each other. (One viewer in Italy says a different version showed there, with the men holding hands.)

The tagline: "Men can't help acting on Impulse."

AdRespect: "A person who once saw this ad at a Commercial Closet presentation insisted that the man was bisexual, though the joke here is that even gay men are attracted -- if momentarily -- to women wearing the fragrance. This is summed up in the tagline."

Read my articles about Unilever for Marketing the Rainbow:
Corporate campaigns: https://marketingtherainbow.info/case...
Fmcg: https://marketingtherainbow.info/case...
Ice creams: https://marketingtherainbow.info/case...
Cosmetics: https://marketingtherainbow.info/case...
Axe: https://marketingtherainbow.info/case...

Music in this video
Song: Female Of The Species
Artist: Space
Album: Spiders
Licensed to YouTube by: The Orchard Music (on behalf of Gut Records); ASCAP, CMRRA, LatinAutorPerf, IMPEL, UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, Sony ATV Publishing, LatinAutor - SonyATV, and 11 Music Rights Societies