Скачать или смотреть COACH x Basquiat: AR SCAVENGER HUNT by CONTEN.T

COACH X Basquiat is a collaboration that is synonymous with counter culture and the traditional approach to luxury. COACH as one of the worlds’ top performing luxury brand has also shown to be a great match with the Basquiat aesthetic and messaging. COACH took on a digital hybrid approach to their worldwide outlet campaign rollout.

A digital AR experience across 20 countries featuring the iconic Basquiat Rexy, an iconic design for COACH X Basquiat collaboration. This AR experience roll-out was done mainly to educate consumers on the collaboration and history behind it. CONTEN.T created an AR version of a Pez Dispenser, an iconic Basquiat creation. The 3D Basquiat Rexy with its crown can be scaled and placed anywhere in your environment. The most exciting part to the experience arrives in Malaysia with a unique AR scavenger hunt where visitors can embark on a quest to unlock hidden tokens within the COACH pop-up. Customers who successfully acquire at least 3 out 8 tokens can redeem a special gift at the store.

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We specialize in Augmented-Reality, Virtual Retail, Social AR Filters, Gamification, Real-time 3D and Creative Tech for brands.

Conten.T is an immersive production agency specialising in Augmented Reality, Virtual-Retail, Social AR Filters, Gamification, Realtime 3D and Creative Tech for Brands in SEA/APAC.

We produce interactive engagements that drive KPI in social traction, footfall, and potential sales for brands across the board.

With 8 years of experience from Fotobox Co. working with brands from the Fashion, Cosmetics, FMCG, F&B & Automotive industry, we aim to equip our brands with creative tech that transforms the brand-customer relationship.

Immersive media can unlock new opportunities for brands through the latest AR and VR capabilities to engage with consumers in a more impactful, emotional and interactive way unlike ever seen before.

The next-gen in marketing has arrived, join us as and tell your brand story!

Learn more:
IG page: @conten.tech

Website: https://www.conten.tech/

Company Profile: https://docs.google.com/presentation/...