Скачать или смотреть Ep 13: UX in Entertainment & Media Industry

They say that in LA, everyone is a star but it is UX that is in the spotlight here. Even if you are not in entertainment or media, you will want to pay close attention to the following UX trends because they are coming to your industry next, whether you are ready or not.

For many years E&M companies have been focusing on content and distribution. But things have been changing. According to PwC’s global entertainment and media outlook report, E&M companies are under a lot of pressure for growth through both customer acquisition and customer retention and content alone is no longer enough to sustain that growth. The entertainment industry is beginning to shift focus to user experience as a way to develop sustainable relationships with consumers. The E&M industry is especially good in building lasting relationships with millennials and Gen Z , shaping their expectations and setting the bar high for other industries. Ironically, these are the audiences that many other industries struggle with. That's why if you want to cater to millennials and Gen Z, you have to look at what E&M is doing.