Скачать или смотреть Colour Perception and Consumer Behaviour 👀 🧠 🤔

This video is a continuation of my series on Sensory Marketing.

To recap, Sensation is our immediate response to sensory receptors (eyes, ears, nose, mouth, fingers) to such basic stimuli as light, colour and sound.

Perception is the process by which stimuli are selected, organized and interpreted.

Marketers use our senses and perception in combination to create Sensory Marketing.

In my last video I covered Scent Marketing aka Olfactory Marketing. Today we’ll be exploring Colour Perception.

Let’s explore this topic together!!! 👍

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Chapters
0:00 What is Sensation & Perception?
0:57 Colour Perception In Marketing
3:40 McDonald’s Example
4:11 Starbucks Example
4:37 Your Challenge
5:10 Final Thoughts
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Attribution

Title: Mcdonald's Japan commercials 2016-2018
Author: JP Clips
Link:    • Mcdonald's Japan commercials 2016-2018  

Title: New Starbucks Coffee Commercial
Author: OGOVO Studios
Link:    • New Starbucks Coffee Commercial