E36: Why Most Marketing Agencies Suck and How to Find a Good One | Ryan Shell, Owner, Hey Frankie

Feeling like your marketing efforts are nothing but desperate Hail Marys without real results? In this conversation with Ryan Shell, marketing guru and owner of the agency Hey Frankie, we explore common marketing pitfalls and how to avoid them. We'll dive deep into the common frustrations that small businesses face with marketing agencies, uncovering why they can sometimes fall short of expectations. Aside from avoiding bad agencies, we’ll also guide you on how to identify a top-notch agency that aligns with your business's growth goals. Plus, we’ll discuss maximizing social media benefits, the importance of strategic hiring, the nuances between brand awareness and direct response marketing, and much more!

Guest Bio and Links:
Ryan Shell is the Founder of the apparel company, The Home T and the e-commerce agency, Hey Frankie. Ryan is a seasoned entrepreneur with a niche for marketing and a passion for brand building. Listeners can learn more about Ryan and his work at his website https://ryanshell.com/ or https://heyfrankie.com/ or on X @ryanshell

Resources:
Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com
Hey Frankie

Show Notes:
[0:00] Introduction
[0:50] Welcome back! Jordan introduces our guest, Ryan Shell to our listeners
[1:00] Ryan's background and the start of The Home T
[3:00] Today’s topic: Why marketing agencies suck and what to do about it!
[6:00] “At the end of the day, you just need to care.”
[7:50] Cash shares his experience hiring marketing agencies
[12:00] Hiring practices and building a team
[17:55] The reason silos are not great in businesses
[28:00] One person you should be hiring for your business
[34:00] Who is this pickle woman and how do we learn from her?
[35:30] Ryan's advice on leveraging TikTok for business growth
[39:00] Companies that have a strong brand presence and why
[46:30] Email vs. text marketing strategies
[50:50] Common marketing mistakes made by business owners
[52:30] Three types of website-abandoned emails that can be sent
[55:00] Three questions and answers to ask marketing agencies
[1:03:00] Vanity metrics marketing agencies tend to use
[1:07:00] Protocols for algorithm changes, marketing changes, and environment changes
[1:13:00] “I'm playing way above the deck of cards that I was dealt in life.”

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