The MABA Analysis/GE Matrix explained

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This webinar explaines why the McKinsey invented the MABA Analysis and how best to use it in your strategical marketing planningsproces.

Also have a look at my other strategic marketing models for an in depth understanding:

6 Steps of marketing planning:    • 6 steps of marketing planning  
Michael Porter's Generic Strategies explained:    • Generic Strategies Porter explained  
Treacy & Wiersema's Value strategies explained:    • Treacy & Wiersema's Value strategies ...  
The Value Chain of Porter explained:    • Value Chain of Porter explained  
Michael Porter's 5 Forces model explained:    • Michael Porter's 5 Forces model expla...  
The BCG Model explained:    • The BCG model explained  
7S model of McKinsey:    • 7S Model of McKinsey explained  
SWOT Analysis explained:    • SWOT analysis explained  
Abell's Business Definition explained:    • Abell's business definition explained  

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