Скачать или смотреть Cold email at scale with GPT: Creating personalized snippets

I want to share how we're using GPT to create personalized snippets at-scale for cold email. In this case, with LinkedIn headcount growth.

This is for a campaign we're running for my company (Intro CRM) to IT service providers in Canada with a sales team.

First, we sourced this list using Apollo.io and then enriched it in Clay.

We found companies with account executives—a variable we'd reference in the emails—and then got C-level contacts for outreach.

A vital data point we uncovered using Clay was whether these companies have HubSpot installed.

We're using two different campaign strategies depending on their HubSpot usage. If they are using HubSpot for sales, we have an intriguing free offer (more on this later).

Then we delved into LinkedIn data to analyze the company's growth, specifically looking at changes in employee headcount over three, six, and twelve months to create a growth trend line.

🤖 This is where GPT shows its true potential.

We used it to interpret these trend lines and create a snippet, creating dynamic, personalized content for each email.

I created a single prompt asking GPT to interpret the change in the company's headcount based on the percentage changes over three time intervals.

After providing a few examples and desired outputs, we set GPT to work.

We did a bit of data clean-up to remove quotation marks (another process that could be streamlined by using Clay's GPT chat function), we had personalized snippets about each company's employee growth trajectory.

🔄 This approach, while different from the Spintax method I recently discussed, is equally effective in generating unique content.

So, what's the offer I mentioned earlier? We're inviting these companies to join a benchmarking group using Databox.

Here, companies can share their sales pipeline generation activities in HubSpot, creating a productivity benchmark for companies with a revenue of $1 to $50 million.

For companies not using HubSpot, we offer a different approach, introducing them to the benefits of HubSpot and how it can integrate with their outbound activities.

So, there you have it – our GPT-empowered approach to personalizing email campaigns.

I'd love to hear your thoughts or questions, and if you're interested in joining our benchmarking group, let me know.

#HubSpot #GPT #coldemail
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