Скачать или смотреть STC Bahrain adopts Oracle Digital Business Experience for AI-driven customer experience

STC Bahrain and Oracle discuss how AI, automation, and infrastructure upgrades are defining telco customer experiences and boosting operational agility.
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STC Bahrain is executing a multi-phase digital transformation to modernize its legacy systems and elevate operational efficiency. Partnering with Oracle, the company is upgrading its CRM stack, adopting automation, and building a composable IT architecture to accelerate time to market and enhance customer experience. This shift is designed to create a more agile foundation for both B2C and B2B services.

At the core of this effort is Oracle’s AI-powered Digital Business Experience platform, which helps service providers scale personalized interactions while improving internal performance. As telcos evolve beyond network infrastructure into digital innovation, AI is becoming essential for intelligent operations and autonomous customer experiences. STC Bahrain’s approach reflects a broader industry move toward future-ready, AI-driven service models.