Скачать или смотреть The Last Drop: Vellum - Luxury Stationery

What do fountain pens, forest gin, and a handcrafted desk aesthetic have in common? This week on The Last Drop, Jake and Dave uncork Vellum — a luxury analog goods brand built for writers, thinkers, and anyone tired of the digital grind.

As they sip Freeland Spirits’ Forest Gin (a Portland-made dry gin with locally sourced botanicals), the duo pens an entire business plan around turning high-end pens, paper, and desk accessories into must-have objects of daily ritual and timeless elegance.

Inside the episode:

✒️ Brand storytelling for luxury writing goods
📦 Packaging that feels like opening a poem
🪵 Sourcing challenges as a marketing advantage
🔁 Scarcity, heirlooms & one-of-a-kind product drops
📜 Can your brand be invitation-only… via handwritten letter?

Whether you're a luxury brand enthusiast, design nerd, analog romantic, or just someone who loves watching wild business ideas come to life, this one’s for you — all the way down to the last drop.

Timestamps
00:00 – Welcome & Overview
00:38 – Drink of the Day: Freeland Spirits Forest Gin
01:55 – Introducing Vellum
03:00 – Words Create Worlds: A Brand Philosophy
04:41 – Commodity vs. Culture: Building a Brand with Clout
07:28 – Ritual, Identity, and Daily Use in Luxury
14:03 – Triggering the Analog Switch
17:01 – Product Strategy: Limited Runs vs. Evergreen
23:13 – The Marketing Cost of Craftsmanship
27:40 – Nostalgia, Notebooks, and Cocktail Journals
30:47 – Manufacturing Obstacles & Product Integrity
34:47 – The Beauty of Imperfection
40:16 – Go-to-Market: From Events to Surprise Drops
42:26 – The Power of Exclusivity
44:20 – Celebrity Endorsements (Hello, McConaughey?)
47:30 – Jake’s Wild Idea: You Have to Write a Letter
49:26 – Final Thoughts & Takeaways
51:15 – Where to Find Jake & Dave

🎙️ Subscribe to The Last Drop and discover what happens when creativity meets commerce over a cold drink. Got a wild business idea? Drop it in the comments — we might just build it next.

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