The experience of a transaction: Heather Schlegel at TEDxZwolle

Heather Schlegel is a futurist, technologist, and cacophonist. Schlegel started in Silicon Valley in 1996, helping to build and launch over 50 Internet products at over 30 startups.

Her academic research focuses on the future of transactions and complementary currencies, including the impact of technology on identity creation and positive wildcards. She is best known by her online presence, heathervescent, and her longstanding consultancy, The Purple Tornado, both of which she uses as launch pads to explore and exploit the intersection of technology, culture and identity. http://www.tedxzwolle.nl

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)